TEDxUniversityofGuilan Visual Identity
Silver A' Design Award Winner for Graphics and Visual Communication Design Category in 2017

German Design Award Winner for "Excellent Communications Design
Brand Identity" in 2019

TEDxUniversityofGuilan Visual Identity
Silver A' Design Award Winner for Graphics and Visual Communication Design Category in 2017-2018

The overarching vision of TEDx is seeing the world through innovative ideas to gain a deeper understanding. Pertaining to this theme, Inside-Out targeted the color red- the original identity color for TEDx- as a color filter to demonstrate two different perspectives of one subject. The aim was to use the color filter technique to help the audience see a complex subject more clearly and coherently from a different angle. In line with the mission of TEDx, this design wanted to let the user see both the inner and outer worlds of a subject in a holistic manner.


We used a red transparent plastic cover for attendees to filter the light by colors. This enabled us to remove the complexity of a visual subject to show the concept of Inside-Out. In other words, with the help of the filter something complex becomes simpler to understand by eliminating all colors and drawing the focus to the main topic on the red cover. The process of using the red filter engaged the audience to be a part of this design by allowing them to experience the perception of inner and outer meanings dynamically.

Artboard 1
Artboard 1 copy 4
Artboard 1 copy 2
Artboard 1 copy

Other Works

Heritage rugProject type

XalLogo / Visual Identity

Chehel-Gis PodcastVisual Identity

ManifestVisual Identity

ShefaVisual Identity


Posters 131-140Poster Design

ObjetLogo Redesign

Sam CafeWeb Design Concept

Posters 121-130Poster Design

Fannac FundLogo Design

Bankenu AppUI / UX

Rose RugVisual Identity

Bankenu IllustrationIllustration

Mohammadreza TavajjohPersonal Logo / Identity


Mangal MediaEditorial illustration

Studio 94UI / UX

Maya SpicesVI / Packaging

Moniaz IllustrationIllustration

Posters 111-120Poster Design

Yuva GrupLogo / Visual Identity

Journey BeyondVisual Identity

Karjib AdvertisementMotion Graphics

Posters 101-110Poster Design


Agile ProcessUI / UX

ThereAlbum Artwork

Posters 91-100Poster Design

Moniaz UIUI / UX

BankenuLogo Design

Posters 81-90Poster Design

MoniazVisual Identity

Posters 71-80Poster Design

KaramaanUI/UX and Visual Identity

Posters 61-70Poster Design

Betop LabLogo / Visual Identity

Posters 51-60Poster Design

Bluepaper VisualVisual Identity

Posters 41-50Poster Design

AkhirLogo / Visual Identity

Posters 31-40Poster Design

AstroblindsVisual Identity


Sunset BlindsCorporate Design

Fire and FurnitureBranding and Identity

Parla CafeLogo and Identity

Posters 21-30Poster Design

PanamedVisual Identity


Posters 11-20Poster Design

ASACOLogo Design

Posters 1-10Poster Design

KSBDesign System

farmXploreLogo Design

Nima Rahimiha

A graphic designer based in Tehran, Iran.


rahimiha [at] gmail [dot] com

Call: +90 553 281 3117